With the monotony of cooking three meals a day, every day, consumers branched out to try cuisines and dishes that provided some excitement and global flair., Marie Wright, president of Creation, Design, and Development, and chief global flavorist, at ADM (Chicago), says the same. Hops, with its different components, offer various bitter flavors and taste dimensions, says Hermann. There will also be consumer interest in varietal flavors, such as Sicilian lemon and Valencia orange, and exotic citrus like yuzu and calamansi, along with fermented citrus like black limes or preserved lemons. Ravi Kapur. For example, I think birria tacos will have a big year 2021." Flavor Mashups. What I think is interesting is the shift in what consumers designate as comfort food. Its an easy, but complex, substitution for any flavor that provides woody, aged notes. He describes it as musky, sensual, dark, warm sweetness mixed with woody and balsamic notes, and smokey leather., Another flavor to watch, says Sensient, comes from a French dessert called Ispahan, whose flavor notes are well-balanced, sweet, creamy, floral fruity, raspberry, rose, and lychee, says Lane. These flavors are among the top-10 most sought-after flavors in the beer and spirit mix segment, or like mint they are among the fastest-growing flavors., And infusions, blending some of these most popular botanical sources, are gaining, Hermann says. While no one could have predicted the worldwide pandemic, toilet paper Lemonades will also revive next year, which align well with one of Pantones 2021 Colors of the Year, Illuminating Yellow.. The companys top two brands both saw growth, with Lays up 9.9 percent to $2.6 billion, and Ruffles up 5.9 percent to $1.1 billion. This includes known flavors like yuzu, shoyu, and matcha, but also lesser-known flavors like sansho, sakura, and katsuobushi. Learn what coffee and tea flavor trends are "I'm glad heritage cooking is trending, but it should be a Spicy and tingly flavors can provide the kick consumers are seeking, too. One tactic I can see being big is hosting zoom classes and building a meal kit/to-go brand. Consumers arent traveling as much right now, but they can use global flavors to travel without leaving their home., The rising popularity of Asia-inspired flavors like yuzu, calamansi, and tamarind in CPG products speaks to this, she says. Pasta chips. Politics and social hierarchy that's clouded that purpose are being put to bed in favor of an awakening to a universal realization. I hereby consent to the processing of my personal data for direct marketing purposes, including by selected third parties, in accordance with the, Athletic & Sports Performance Nutrition Solutions, Careers, People, Purpose, Vision & Values, TechVantage - Watson Functionally Optimized Nutrient Technologies. The food encapsulation market was valued at USD 11.5 billion in 2022; it is projected to grow at a CAGR of 8.2% to reach USD 17.0 Experts predict 2021s hottest food and beverage flavors. Among the dramatic changes in consumer behavior the COVID-19 crisis effected last yeartoilet-paper hoarding, extreme bread bakingthe pandemic made us both want to stay safe at home but also stare longingly out the window remembering the days when we could travel freely. One that embraces the need for simpler, comforting and soul-nourishing cuisine and the other that functions as an escape and embraces frivolousnessallowing patrons to be both fancy and indulgent." The wounds of 2020 are not likely to heal in 2021, and the scars will last much longer than anticipated. The plant-based food trend is poised to continue, according to the October-released top 10 anticipated foods trends for 2021, by retailer Whole Foods Market, a 500-plus store chain headquartered in Austin, TX. Jordan Greene. By adding single-use throws to chairs, updating heating systems, and adding beautiful fire pits and inviting overhead lighting, restaurants like The Wine Garden and Madison's are able to stay open longer into the winter, and open up earlier in the spring." 2020 will usher in a year of foodie bipartisanship where the path to the plate will be paved with more moderate choices. Taste profiles from the Middle East, Latin America, and Japan are featured regions to watch for as these flavors continue to inspire snack and culinary trends., Wixons Henrickson agrees with the interest in Japan. Flavors like burnt lemon, charred lemon zest, lemongrass and Meyer lemon are growing in popularity. Which flavor has you the most excited? Weve seen large growth of this flavor in breakfast cereal launches, with opportunity spanning cross-category. For instance, says National Flavors Davis, you could combine an emerging flavor, like hibiscus, with a more familiar taste such as ginger to attract consumers who want flavor adventures but want a bit of familiarity to make the first purchase less risky., ADMs Wright agrees. (How well did we do last year? Black, green, and mate tea, as well as fruit and herbal infusions like rooibos and ginger, have an authentic and convincing taste, he says. These types of flavors are especially common in juices, teas, and CSDs [carbonated soft drinks], but theyve also been used in products like pre-workout beverages and sparkling waters.. Thus, food trends are no longer strictly associated with just an ingredient or a flavor, but rather how consumers live their lives, what they aspire to be, and their environmental concerns. The pandemic exposed so many cracks in our industry and our society, and we cannot continue operating as we did before. Y-Pulse research also found that 47% of 13 to 39-year-olds say they drink For instance, says Davis, vanilla can be made more exciting. The global Water Soluble Flavors market size is projected to reach multi million by 2030, in comparision to 2021, at unexpected CAGR during 2023-2030 (Ask for Sample Report). Cybille St.Aude-Tate, chef of Earthseed Provisions and Honeysuckle Projects in Philadelphia, "As diners feel more and more comfortable going out, the same old menus just won't cut it anymore. 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Other comfort flavors Wright says we'll see? Health and wellness became more important for many consumers as they sought to reduce their risk of getting sick, while higher stress levels led to a greater craving for comfort foods. More exclusive types of dining experiences in the dining roomthink tasting menus, private dining experiences that go above and beyond with ingredients and access. In fact, ADM Outside Voice research finds 84% of consumers view mental health equally as important as physical wellness. Additionally, other berries such as cranberries and blackcurrants will also be popular and will add bold flavor and color to foods and beverages as wholesome ingredients with associated holistic health benefits., Pairing fruits with trending botanicals is a fresh approach. These two trends are not mutually exclusive. Shared bottles are going to be shifted away from, and you will see more and more single serve portions that will then result in a more focused effort on waste/sustainability. Published on April 13, 2023 | 5:38 PM. Wright speaks of the popularity of spices such as allspice, cardamom, and smoked cinnamon, which she calls "warming, peppery flavors," saying they can deliver a hint of heat as well as flavor. We saw a huge climb in this technique during COVID lockdowns, and it allowed us chefs to still be able to support our farms. Yes you read that right. ), she notes that things are starting to change a bit as we become more familiar with products like kombucha and kimchi. In its Flavor & Trend Forecast 2021, Flavorchem highlights Immunity Boost as trend number-one, with associated flavor recommendations such as elderberry, hibiscus, echinacea, ginger, turmeric, and honey. "At the top of the list for 2021 comfort flavors, she tells us, "are cookies & cream, peppermint mocha, birthday cake, s'mores, pumpkin spice, and coffee in everything!" Salty snack including peanuts, potato chips and We see the comfort-flavor trend extending into exploration of different cuisine types. + Follow. Consumers are stressed out, and nostalgic flavors and products provide comfort, explains Holly McHugh, marketing associate for Imbibe (Niles, IL). Theres a different crop of oils coming for that place in the In 2021 I think we will seeor I really hope to seerestaurants stepping up for their communities in big ways. Now more than ever, people are focused on cultivating holistic well-being, including physical, mental, and emotional health. "A gravitation toward permissible indulgence," but the indulgences we'll be permitting sound like they'll be pretty tasty ones. This advice applies to all kinds of flavors, in fact. While Korean tacos and other dishes are a staple in L.A., Lee says the Midwest actually has been the strongest region for KPOP Foods. Nostalgic seasonal flavors will also be widespread on LTO [limited-time offer] menus, such as lemonade in the summer, pumpkin and maple in the fall, and sugar plum and gingerbread in the winter, says Imbibes McHugh. This year, KPOP Foods closed its first equity round, raising $1 million, Lee says. Omar Tate and Cybille St.Aude-Tate, "I think there will be an emphasis on practices to support the health and vitality of the restaurant industry, including an examination of overall price and tipping structures. With this background in mind, here's a look at the flavor trends for 2021: With the pandemic causing disruptions in all major aspects of peoples day-to-day livesfrom work to school to socializingits not surprising that many would turn to food as a source of comfort. Upcycling includes creating snacks, drinks, sauces and more from unused food. When you layer in the consumers desire for comforting flavors, you land on exciting flavors like birria, Oaxacan moles, pozole, and tres leches., Flavor inspiration can also come from unexpected places. As a result of this I also think there'll be an even stronger push in specialty products from these cultures being packaged and more readily available for anyone willing to experiment. I think as much as I can about what I can do to make to-go dining more attractive to diners, whether it's what we're using for flatware and silverware or what we can do to appeal to a family for weeknight dinner, or a special 'date night' in." Whether it is real poultry or a plant-based analog, consumers love chicken, said Comaxs Armstrong in a press release. We are taking a very similar approach with our new concept to be called Honeysuckle Projects in West Philadelphia. While many will be glad to see 2020 in the rear-view mirror, we're not out of the woods yet when it comes to the series of unfortunate events that beset us in the past year. AMZN Comax Flavors (Melville, NY) named Home Baker one of its 2021 Flavor Trends and created a new lineup which includes Banana Bread, Blueberry Cheesecake, and Pizza flavors. Historically, trends move slowly, especially when it comes to flavors, The rise in recognition for immigrant cooking and heritage recipes has been a long time coming, and to be able to cook their families' food and to be showcased properly for it, is something first generation American chefs and immigrant chefs can celebrate. Wixons Henrickson sums it up: We see 2021 as an opportunity for a flavor renaissance. In its Global Taste Charts for 2021, the company said that familiar flavors like cookie butter, cotton candy, and graham cracker will appear in more food products, along Cloud bread. Spirit flavors are also gaining traction, especially with consumers drinking way too much in 2020 but still wanting those flavors in non-alcoholic productsnamely, mocktails, ice cream, and confection, says Imbibes McHugh. Yumm bowls. Here's a look at the flavor trends forecast for 2021. Ravi Kapur, "The quick-service restaurant space will continue to explode due to COVID-19, with people's inability to experience fine dining and the want to support small businesses. The companys chief flavorist, Tom Gibson, said in the press release, Weve had a considerable uptick in client requests for flavors that deliver varying degrees and styles of heat, smoke, and spice. Shutterstock. When it comes to exposing diners to the new traditionswhat it means to be Burmese-American, Filipino-American, Ethiopian-American, or Vietnamese-AmericanI look up to what chefs including Charles Phan, Tom Cunanan, and Andrea Nguyen have done for Filipino and Vietnamese chefs. But, we as an industry have always been resilient. We (first-generation American chefs, immigrant chefs) didn't 'show up' overnight and start cooking. For instance, says Gold Coast Ingredients Byrnes, As more vegan, meat-substitute products enter the marketplace, flavor innovation will follow. Gemma Kamin-Korn, chef of Bar Beau in Williamsburg, New York, "I believe that folks are taking more interest in the African diaspora and specifically what African-American foodways are in the scope of the American culinary market. Gavin Fine, owner of Fine Dining Restaurant Group (opening a new concept in spring 2021 at The Cloudveil) in Jackson Hole, Wyoming, "In response to guests looking for more privatized experiences, we're transforming our carryout options to include more whimsical and casual dishes that guests can enjoy at their leisure and in a place of their choosing." Key flavors include ube (purple yam), Szechuan buttons (edible flower buds), and trumpet mushrooms. At one point, we were moving more White 2020 Food and Beverage Flavor Trends. Wright points out that "just a few years ago cucumber was a little niche in terms of flavor [but] it's becoming more common now.". As the pandemic crosses over into a new year, were likely to see those consumer preferences persist. While we mourn the days when we could travel carefree, consumers thankfully can still get a small taste of that adventure in their foods and beverages. The Food Forecasters Speak. Old favorites remain popular. Inspired by the Yiddish word nashn, meaning to nibble on, the noshing trend connects consumers with comforting, nourishing food and drinks while satisfying cravings from around the world. Tea and kombucha have broad flavor potential and a health halo that inspires consumers to try something different.. Making food from ingredients that would have otherwise been thrown out both salvages waste and protects the environment. Toffee is one of the fastest-growing premium flavors on the market right now. Flavorchems Flavor & Trend Forecast 2021 predicts brands continue to bring the heat, as an emergence of fiery flavor launches will hit store shelves and menus in 2021. Such flavors include habanero, chamoy sauce, ghost pepper, guajillo, gochujang, Nashville Hot, chipotle, and Carolina Reaper pepper. For example, Mexican cuisine is the most popular ethnic cuisine in America, and there is so much to be explored yet. Cassidee Dabney, executive chef of The Barn at Blackberry Farm in Tennessee, "In response to all that has happened this year, I believe next year will bring two polarizing approaches to dining. So re-organizing businesses in our industry with an eye toward talent with different skills will be a need." FACT CHECKED BY Chris Shott. Lee also keeps watch on fast food chains, which have long been responsible for expanding Americans flavor palates. Curry can offer so much to the diner. In 2021, consumers will continue to rely on food, drinks, and health products to meet multiple needs, whether its a need for emotional comfort, a need for health support, or even the need to experience the world while stuck at home. Maybe that bucket-list trip to Bali is off, but you can still enjoy nasi goreng since, as Wright says, "food and global cuisine is one way you can still travel in a sense and experience new things.". Flavors that symbolize or signal health will boom, including the traditional lemon, orange, and lime flavors. Cocoa is trending in the breakfast category, as seen in its flavor emergence in waffle, pancake cup, cereal, and coffee launches., Childhood favorites continue to skyrocket, a trend thats been happening for years. Kevin Tien, chef of Moon Rabbit in Washington, DC, "This year we, and many other restaurants across the globe, had to quickly pivot to expand into takeout and delivery, and I don't see that trend going away anytime soon. That Doesnt Mean We Shouldnt Try. Doritos' Most Famous Chip Flavors Are Now Available as Dips. Dining out will really become something sought out for a unique experience. Thanks to TikTok, a variety of innovative and eye-catching culinary creations have captured the What a year its been for South Korea culturally, at least. Familiar, nostalgic, and indulgent flavors such as chocolate, vanilla, and peanut butter have been doing particularly well and are likely to be in high demand through the new year. Infusions such as cold-brew cocoa or cold-brew herbal infusions in combination with fruits meet this demand and will become increasingly popular. Lee estimates that revenue at the privately held company grew 20 percent in the third quarter, to about $270,000, and that the fourth quarter should come in at $320,000. Other 2021 trends listed by Comax Flavors include breakfast basics with flavors such as cereal and milk, French toast, and jelly donut; home baker with flavors We were able to buy ingredients farmers had on-hand even though we were not able to use them in the kitchen due to restrictions on dining. Speaking of healthy foods, Wright informs us that "fermented flavors like black lime and preserve lemonare becoming more popular as interest grows in healthy digestion and the microbiome." With these delivery-only brands, we will continue to see comfort food like burgers and fried chicken because the demand is high and those foods travel well, but will also bring innovativeexperimental food that's less familiar. Meg Bickford, "Communities will go to the extra effort to support local businesses and put money back into their communities." ), dairy, and nutraceutical products. Spike Mendelsohn, co-founder and chef, Eat the Change, "While sugar alcohols have ruled the alternative sugar market for a long time, new alternative sugars in granulated and liquid forms are beginning to make a major debut. Maple will gain traction this year for its diverse representation in sweet and savory flavor profiles, predicts Becca Henrickson, marketing manager at Wixon (St. Francis, WI). It is the perfect consumer fit of naturalness, authenticity, and health appeal., Tea is always popular. Manufacturers have spent the past couple years introducing new plant-based products to the market, such as vegan beef, chicken, and sausage. The traditional hemp leaf infusion is created from the dried leaves of the hemp plant, Hermann says. Wright thinks that foods containing both immunity and mood boosters will increase in popularity. Therefore, there is no better time to innovate around flavor., HP Ingredients announces independent conclusion of GRAS for its bergamot extract, SweetLeaf partners with American Diabetes Association to raise awareness about diabetes risk and prevention, Nutricosmetic botanical blend improves skin health and appearance in a recent study. These flavor combos, she says, work especially well in beverages such as tea as well as in ice cream. They've opened a door to us being better represented this year and for the years to come." A few other fruity sweet-spicy pairings she anticipates will be big in the months to come are chamoy, a flavor that combines mango with lime and chile; ginger with citrus (particularly lemon), and ginger with pineapple and turmeric. Sweet brown flavors that add warm notes to products, such as maple, coffee, and butterscotch, are all showing growth in launch activity according to Mintels Global New Products Database (GNPD), says Rebecca Davis, flavor scientist at National Flavors (Kalamazoo, MI). Hello! "It is an increasingly popular ingredient that makes beverages more refreshing. Its seaweed snacks come in a sea salt flavor as well as one accented with kimchi. Seasonal flavors offer their own sense of comfort. Immune Inferred. Instead, we sought insight from an industry professional: Marie Wright, the chief global flavorist with theArcher-Daniels-Midland Company(ADM). Prolonged restaurant and bar closures due to COVID triggered a new interest in home entertaining for a number of consumers, leading some to try their hand at home bartending. She says that as we head into 2021, however, we're starting to branch out a bit. I don't see this changing as we enter 2021." Butter boards. Plant-based, healthy vegetarian dishes with seasonal ingredients and global flavor are here to stay in the future. Enter your email on the next step to receive the articles as soon as they go live. The new year offers a fresh start, with the promise of exciting and flavorful new products ahead. Matcha, sweet red bean, and plum flavors provide additional possibilities. Yum! JoJo Ruiz, "It's probably no surprise this year's biggest trend (and likely next year's as well) was to-go. When artfully chosen, prepared and delivered, F&B creates memorable moments that spark conversations and lend a feel-good vibe to the event. Please enter your email address to get a link to the article once weve published it. What Happens When a Chef Wants to Take a Gap Year. Meg Bickford, chef at Commander's Palace in New Orleans, "Meal kits, virtual dinner and theater, and to-go tasting menus are all ways to reach a larger audience than just what you can fit at your restaurant." We thrive on the rush of a busy service and we pride ourselves on the fact that when all else fails, we can put our head down and do the work. The concept raised $10,000 in its first eight hours and met its $40,000 goal in a month. Until 2021 reveals which of these This isn't the first time the Fruit Roll-Up ice cream trend has hit the social media scene, though. Sensients Lane says, Oud is one of the most expensive raw scent ingredients in the world and comprises the base notes in many scents. In 2021, it will evolve as chefs are creating new and interesting ways to bring the restaurant experience to life at home for guests. (Think about straws). That 2021 will bring with her a place for everyone at the table. He explains: Ispahan is inspired by a famous French dessert of the same name created in the early 1990s by Pierre Hermes, and it remains popular in Europe today. Other dishes like coq au vin will also take note in the new year." Says Byrnes, From 2019 through 2020, we witnessed the boom in hard seltzer beverages, which also escalated the botanical flavor trend including elderflower, mint, hibiscus, and lavender flavors. " Daniel Boulud, "With everyone having been hunkered down, more and more folks turned inwards about cultivating their own food resources and began cooking more as well. The recent buzz around alcoholic drinks will make 2021 a great year for alcohol-inspired flavors. For instance, Red velvet is backin a new form, says Megan Byrnes, marketing manager for Gold Coast Ingredients (Commerce, CA). The impressive growth of hibiscus as a beverage flavor. Well, as we all know, comfort eating was huge this past year, and many of us kind of ditched healthy eating in favor of what Wright acknowledges are "foods and beverages they find comforting and familiar [such as] mac n' cheese, chicken noodle soup,and potato chips." Youll be seeing them in restaurants, beyond those specializing in Korean cuisine, as well as grocery shelves. Nostalgic flavors can provide comfort in times of stress. Besides flavor, these ingredients offer their own health benefits and a naturalness consumers gravitate to. In past years, red velvet cake took the spotlight, and then the flavor moved into other bakery applications (cookies, muffins, etc. MCD Manufacturers can take the edge off of unfamiliar ingredients by combining them with those consumers are already at ease with. However, as we've seen throughout history possibly the greatest innovations and evolution will happen after tragic and traumatic events." They see a new interest in mushrooms, a rethinking of chicken and coffee, a resurgence of 1980s cocktails and, believe it or not, a return to civility. Mariah Posadni, pastry chef of Common House Richmond in Virginia, "Small-group private dining will be hot. It's interesting, exciting, and comfortable and accessible." 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