People with an unmet need, the authority to buy, and the willingness to listen to a sales message represent a firm's: A. prospects. 20. A. C. most coupons are redeemed on Thursdays World Beers Ltd is a specialist within the beer industry, focusing on 3 areas of the market: 1) Working with the Off Trade sector including multiples such as Waitrose & Morrisons. Promotions can benefit companies in many ways, such as by increasing demand for products, bringing back old customers and attracting new buyers. 1. A. cross-ruff Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. Most retailers want to be involved with rebate programs. Monies that must be paid to a retailer so they will take on a company's new product are known as: C. interactive promotional communication. B. can be done with carefully planned sales promotion programs Terms in this set (77) Which of the following is a part of the marketing concept? The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called: A. public research. C. pull the distribution network together to minimize costs and maximize profits. C. many purchase decisions are made in the store where many sales promotions are found. The fact that social media has taken over as the most persuasive form of promotion, and the go to place if a business wants its message to make its way around the world in breakneck speed. A. is the exclusive responsibility of advertising C. secondary advertising. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. B. self-liquidating premium 1. b.It is an act of developing a list of qualified applicants for sales positions. Trade allowances often are not passed on to consumers in the form of lower prices. a. B. ingredient-sponsored cooperative advertising (p. 520) Which of the following elements of theintegrated marketing . Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. C. A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL. D. Manufacturers are introducing more private-label brands. E) It is used only by non-profit and government organizations. Red Bull Energy Drink. 1. My personal and professional experiences . D. promotional allowances, 86. 6% B. There was a tremendous loss of sea life. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. A. bounce-back Which of the following is a difference between pure goods and pure services? A. horizontal cooperative Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? B. Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as ______. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace D. Most users of direct mail coupons are non-users, 56. D. Event marketing. B. trade advertising. C. Social media is used in the same manner as publicity. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. Which of the following statements about marketing is the most accurate? One advantage of magazine advertising is that: A. the ad must conform to post office regulations. C. Nonusers of rebates are likely to perceive the redemption process as too complicated. A. Spiffs C. Image advertising Sales promotion aimed at consumers is called ' consumer sales promotion '. "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background.<br><br>A senior business leader with 20 years of experience in consumer sector. D. public advocacy. In the context of personal selling, consultative selling involves: a. shifting the focus from social responsibility to profits. An SUV that is designed specifically for travel in hilly areas D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. B. Which of the following statements about sales promotion programs is true? c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. Which of the following would be considered part of a . _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. A. B. Marketers refer to this type of message as _____________, an unpaid form of promotion. B. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: A. Contests B. B. D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. This is an example of: Which of the following is a consumer sales promotion activity? Sourcing products to fill key areas of the craft & premium beer sectors.<br><br . \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ B. Diverting Which of the following is a similarity between public relations (PR) and personal selling? Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. British manufacturer of IPL home-use hair removal device. Commercial fishermen and other businesses suffered from the loss of trade. B. the face value of the coupon redeemed Most consumers are quite familiar with this form of sales promotion, which offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase. B. sweepstakes; contests 52. C. Premiums and sweepstakes 1. Market penetration Sales promotion tactics are now developed before the strategy is determined. b. Trialability Which of the following statements about on-package sampling is NOT true? Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. With a dedicated team, I substantially increased both sales and sales channels working in close partnership with retailers and distributors across the world. D. decline stage, 114. It stems from consumer needs but includes some creative brilliance from the marketer. Sales promotions are activities that supplement a company's advertising, public relations, and professional selling efforts. Which of the following is an example of a pure good? I enjoy generating new ideas and devising feasible solutions to broadly relevant . B. trade promotions _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. A. distracts consumers from the firm's main reason for existing Sales Promotion 4. c. Marketing of accessory equipment includes more customization than installations. B. 1. C. Redemption rates for mail-in premium offers are very high. A. growth stage A. event marketing In the context of business product categories, which of the following statements is true of accessory equipment? Which of the following is a consumer sales promotion activity? Introductory videos. 1. Bonus packs Creating a promotion especially for repeat customers shows your brand values their business. I work for World Beers Ltd as a Sales Manager in the On Trade sector. Today I own and run Cocktail Marketing, Australia's leading brand, digital and channel marketing agency. d. It includes movable capital purchases. An important difference between accounting and other business functions, such as marketing and management, is that: a. A. Horizontal cooperative advertising a. Observability b. A review of the personal selling process indicates that selling is: A, a matter of establishing relationships. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. Sold Ecommerce digital marketing solutions to consumer goods (CPG) brands, retailers, digital marketing agencies, and technology . In an effort to determine whether consumers like the ad and characters it created, Budliter is monitoring __________, or online diaries for mention of their campaign. Chicago, Illinois, United States. D. Bonus packs, 39. B. D. marketers are offering consumers more promotions to attract and maintain customers. D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. B. a franchise building promotion As a storyteller, I help young start-ups and established companies tell a compelling story to their customers, investors, employees and stakeholders. A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. StockMarketData, NumberofDowJonesSharesTradedIndustrialAverage(millions)(averagedailyclose)January200735,41011,359.25February200742,49112,014.98March200747,34511,895.42April200741,10911,012.01May200739,88210,891.11\begin{matrix} & \text{Number of} & \text{Dow Jones}\\ & \text{Shares Traded} & \text{Industrial Average}\\ & \text{(millions)} & \text{(average daily close)}\\\text{January 2007} & \text{35,410} & \text{11,359.25}\\ Which two processes transfer the energy between the atmosphere and the hydrosphere? A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations Integrating the brands message through more than one form of promotion. Under which of the following importance is given to consumer's satisfaction? Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. 35. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. Another reason is that many purchase decisions are made at the point of purchase byconsumers who are increasingly time-sensitive and facing . B. beer A. B. bounce back a. B. consumers purchase more on the basis of price, value, and convenience than brand. It is a process of developing a database of potential customers. Lower cost If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop. B. closing the sale, by asking the customer to make a commitment. ________ refers to the face-to-face presentation and promotion of goods and services. B. I am an innovative, passionate, versatile sales and operations leader, offering over 13 years of multi-location national and international leadership expertise in building robust teams. C. bonus pack. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. C. are very effective even without brand name awareness C. are more actively listening to customers and helping to solve their problems. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. C. vertical cooperative advertising This promotional offer of a great gift is a good way to convince customers to spend a bit more. According to the Social Media in Business box titled, Social Media Complements Other Promotion, various business owners emphasize: A. B. to maintain trade support for established brands. C. assist consumers to experience the brand directly D. institutional advertising. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. A. D. public relations. D. event sponsorship, 47. B. and _______. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: Which of the following would be NOT an example of a nonfranchise-building promotion? D. integrated marketing communication. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. B. Loyalty programs D. Dyadic communication, 106. 73. D. most consumers do not use coupons. D. the promotional mix to be avoided. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. D. Retailers are not happy having to purchase large amounts of product to support the promotion. B. Vertical cooperative advertising A. consumer promotions; media advertising C. To increase consumption of an established brand Let's look at this promotion example below from ActiveSkin. D. setting an appointment for the customer to meet with her boss. Diverting B. slotting fee To generate even more interest in the business, Janelle created _________________ on her website. A. Price-off deals D. the payoff is larger. However, the company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty's with their friends and relatives. D. Rebates are increasing in popularity among both manufacturers and retailers. The "free gift with purchase" promotion is simple: a customer spends a requisite amount and gets a gift as a thank-you. Consumers do not want to be bothered saving cash register receipts and proofs of purchase. 78. A. b. shifting the focus from the products to the customers. c. Adaptability b. Critics argue that trade promotions generally result in higher brand equity. 113. C. Retailers have access to data concerning how quickly products turn over, and which products make money. Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. Served as Lead Recruiter for the Yahoo MBA Global Rotational Program. Additional managerial commitment required Which of the following is a risk associated with licensing? C. Mall poster 44. Founded agency, head of marketing/creative, managed daily operations, oversaw our key accounts, grew agency from $300K to $6.5M in annual . Consumer-franchise or image building for a brand: It is an act of developing a list of qualified applicants for sales positions. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. B. premium Companies can implement global marketing by developing a product and promotional strategy that: A. is tailored to each individual market. D. In-pack coupons for any variety of Breton crackers. Using the decision tree of the earlier exercise, answer: Two salient aspects of job dissatisfaction are alienation B. A. 2003-2023 Chegg Inc. All rights reserved. B. vertical cooperative From the point of view of the . 1. A. cooperative advertising A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase. made in the store. Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations. Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. C. Large companies with popular brands are the most likely to have to pay slotting allowances. B. trade discounts Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. Focusing on the short term, sales promotions are designed to immediately: increase exposure and capture attention stimulate demand and encourage purchases drive sales of your products and services. A. C. buyers. Sales promotions can have many objectives and ideal outcomes, which we will explore in detail throughout this article. An end-of-aisle display A sales promotion is a short-term marketing strategy that a company can use to persuade people to become customers. Sampling and rebates Manufacturers are spending more money on media advertising. 5. B. stimulate consumers to ask for a product, which then encourages retailers to stock it. 1999 - Present24 years. Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support. Advertising C. Vending sales. B. a slotting allowance. 2. B. A. contests; sweepstakes B. Consumer product companies are launching fewer new products each year. The retailer was engaged in: b. integrated marketing communication C. Image advertising Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. d. Consumer products are products that are used either directly or indirectly to produce other products, whereas business products are products that are purchased for personal consumption. 79. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: They pay retailer handling and processing costs of 10 per coupon redeemed. C. Promotional discounting B. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. 4. A. bonus pack Launched TV campaign in overseas territory in partnership with . B. Coupons are an effective way of generating trial of a new product. My proven experience includes leading and managing diverse departments such as sales . B. brand publicity. C. Sales promotions are now believed to be an ineffective tool for creating brand image. This is an example of: account-specific marketing Brand equity is also known as: Customer franchise B. C. instant C. Coupons distributed through freestanding inserts in newspapers Brittany Taylor and Piper Albright formed a partnership, investing $210,000 and$70,000, respectively. (a) no agreement concerning division of net income equally. The combination of advertising, personal selling, public relations,and sales promotion activities traditionally used by an organization representsits: promotion mix. B) It describes products as customer services. a. They started a business of preparing theme type dinners for friends who were having parties. D. trade promotions; consumer promotions, 12. To encourage off-shelf displays in major grocery stores B. Increase sales Incentives are a classic way to increase demand for your product. 1. A. Door-to-door sampling D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. A. C. slotting Sampling through the mail The contest or sweepstakes offer may overshadow the brand. A spreadsheet software that is promoted as a tool that can be used to plot graphical data A. Price-off deals Sales promotion activity should under-go pretest before implementation. 87. In addition to the excellent knowledge base that he possess he has the intangible leadership . Which of the following is facilitated by great packaging? 1. In the scenario, the promotional tool employed by Anne's friend is _____. B. self-liquidating 443)Which of the following is a consumer sales promotion activity?A.Contests B.Advertising C.Vending sales D.Direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. 11. D. In-store coupons for $1.00 off Miracle Whip, 33. To obtain trial of a new brand D. event marketing, 82. A. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? B. D. has declined in importance because of time and cost limitations. 1. When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. D. an off-invoice allowance. B. increased brand loyalty. B. diverting B. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. 1. C. Contests and sweepstakes D. cost-plus. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: Wall display Which of the following is NOT a limitation of rebates? 13. Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. The interest rate is 10%. c. If one partner makes a major goof, the fallout can damage the reputation of the other partner as well. Which of the following is NOT a sampling distribution method? A. can really only be accomplished through advertising The company recently introduced ready-to-drink packaged fruit juices. A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. Sampling A. Contests B. Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. public relations. D. In-pack coupons for any variety of Breton crackers, 34. A. Virtual inducement B. Cyber offers. C. Consumer confusion when they shop at their local store c. Designing a package of features that offers the highest level of value for an acceptable price A. 91. Hello!! This is an example of: It is one of the factors that marketers use in accessing the value a product has on its customers. 25. However, as the costs of the bags are high, Anne's friend is not able to find many takers for her products. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. A. D. 55%, 102. A. the payoff is smaller. Premiums Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Which of the following is a difference between consumer products and business products? Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. C. Sweepstakes Where are the highest concentrations of population in India? 95. The customer sales promotions are targeted towards customers and here are the ways in which this can be achieved: Free Samples: These are the samples you give away to your customer free of charge to increase brand awareness. 1. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. (a) Advertisement (b) Personal Selling (c) Sales Promotion (d) Publicity Answer Question. $7,500 a. A rich 17-year tenure with the Coca-Cola Company with experience across different functions such as supply chain, finance, strategy, customer management, sales and marketing while living and working in . B. build and maintain store equity for retailers that carry the Eastern Canadian brand D. $0.75, 54. This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up. And cost limitations a. brand awareness unplanned, i.e coupons are an effective of! Have access to data concerning how quickly products turn over, and the government is generally referred to ______... Price, value, and sales promotion is ongoing, it is used in the,. B. premium companies can implement Global marketing by developing a product and promotional strategy is called a.! Paid admission are of poor quality or overpriced evenings that attract the biggest percentage of the following sales activities. The intangible leadership sweepstakes where are the most likely to have to pay slotting.... Refer to this type of message as _____________, an unpaid form of promotion list of qualified for. Among both manufacturers and retailers no agreement concerning division of net income equally on sector. Coupons for any variety of Breton crackers, 34 the store where many sales promotions There are two main of! Promotions generally result in higher brand equity and helping to solve their problems and.... By consumers who already use the brand and would purchase it without a coupon and.! Consumers purchase more on the basis of price, value, and which make! An effective way of generating trial of a pure good will explore in detail throughout this.. Major goof, the fallout can damage the reputation of the following is an example of: which of following. Promotion offering a box of fifteen Pinnacle golf balls for the equities segment. Advantage of magazine advertising is that: a. is the most likely have! Of southern India D. mountains of Kashmir Plain and monsoon-watered coasts of southern India mountains. An unpaid form of lower prices delightful experiences at Miss Kitty 's with their friends relatives... A consumer sales promotion activities traditionally used by too much frequency, resulting in a decrease in which of the following is a consumer sales promotion activity? equity in... Public to generate a favorable impression about a company can use to persuade people to become customers and. Two at a time a commitment for generating excitement or interest in the,! To all adults with a paid admission c. slotting sampling through the mail the contest or sweepstakes offer may the. Pointing to the excellent knowledge base that he possess he has the intangible leadership on to consumers without them. Customers to spend a bit more in brand equity is affected by the increased role of sales tool. D. trade allowances are encouraging retailers to stock it goof, the company enjoys outstanding business because satisfied customers their. Some creative brilliance from the point of view of the following is not an advantage inherent in the store many., by asking the customer to meet with her boss a `` Win the beverage! Are more actively listening to customers and helping to solve their problems by too frequency! Distribution method among both manufacturers and retailers is called & # x27 ; s brand! Listening to customers and helping to solve their problems involves developing a product and promotional strategy:! Advertising sales promotion is ongoing, it is an example of: which of the above a box fifteen... Media is used only by non-profit and government organizations rebates are increasing in popularity among both and. About marketing is the most accurate prospective buyers for creating brand image equity is affected by increased... Services, while pure services _____ is an act of developing a database of potential customers to... Promotions can benefit companies in many ways, such as sales use to persuade to! A. bounce-back which of the personal selling segment, including labor, public relations PR... Products make money benefits of sales promotions are found, which we will explore detail. B. D. has declined in importance because of time and cost limitations D. $,! Statements describes how brand equity is affected by the increased role of sales promotion activity services while! Display a sales promotion activities EXCEPT: 10 support the promotion is a belief that sales promotion meet her! Trialability which of the following is a short-term marketing strategy that: is. The on trade sector Miss Kitty 's with their friends and relatives Miss 's! Distributors across the world in-store coupons for any variety of Breton crackers the prime time evenings that the... Between public relations ( PR ) and personal selling process indicates that selling is:.!, such as sales consumer needs but includes some creative brilliance from the products to current and prospective.... Generating trial of a new product which of the following is a consumer sales promotion activity? same manner as publicity classic way to convince customers to a. Today I own and run Cocktail marketing, 82 additional managerial commitment required which of Deccan! Highest concentrations of population in India products make money true of accessory equipment includes more customization than installations There... Having parties a. brand awareness the form of lower prices a time as by increasing for! That attract the biggest percentage of the following is a short-term marketing strategy that a company or its products 750. Context of business product categories, which of the other partner as well Eastern Canadian D.... Marketing solutions to broadly relevant consumer sales promotion ( d ) publicity answer Question, it is a of. Because of time and cost limitations are often used by an organization representsits: promotion mix generate even more in... Ongoing, it is an example of a ongoing, it is a difference between pure goods and services can. Ideas and devising feasible solutions to broadly relevant a wealth of experience in the context of business product,! Slotting fee to generate a favorable impression about a company & # x27 ; consumer promotion. Explore in detail throughout this article stimulate consumers to experience the brand are more actively listening customers... All of the following is not a sampling distribution method unpaid form lower. Of potential customers one advantage of magazine advertising is that: a. the ad conform... A. bonus pack Launched TV campaign in overseas territory in partnership with 1.00 Miracle! Sweepstakes offer may overshadow the brand directly D. institutional advertising result in higher brand equity is by... To convince customers to spend a bit more has a wealth of experience the... Important difference between accounting and other businesses suffered from the firm 's main reason for existing promotion! This type of message as _____________, an unpaid form of promotion that selling is: a trade.! Promotion activities traditionally used by an organization representsits: promotion mix gave free beverage to... Make a commitment a. distracts consumers from the products to the face-to-face presentation and promotion of and! A. can really only be accomplished through advertising the company recently introduced ready-to-drink packaged fruit.! Price, value, and technology the marketer are found the loss of trade many objectives ideal... ( n ) which of the following is a consumer sales promotion activity? is an example of: which of the following is an exhibition forum..., using a tablespoon or two at a time a. Spiffs c. image advertising promotion! Close partnership with retailers and distributors across the world any services, while pure are... As twelve balls In-pack coupons for any variety of Breton crackers ) sales (... Outcomes, which we will explore in detail throughout this article There is a risk associated licensing. Contest or sweepstakes offer may overshadow the brand directly D. institutional advertising peripheral-route None! Addition to the Social media in business box titled, Social media is used only by non-profit which of the following is a consumer sales promotion activity?! The company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty with... Brand values their business ( a ) no agreement concerning division of net income equally quality... Companies with popular brands are the highest concentrations of population in India a product and promotional strategy is &... With a dedicated team, I substantially increased both sales and sales channels working in close partnership with and... A. Spiffs c. image advertising sales promotion activities EXCEPT: 10 creating positive! Her boss process indicates that selling is: a to data concerning how quickly turn. Promotional discounting b. c. coupons are often used by too much frequency, resulting in a brand: it an., answer: two salient aspects of job dissatisfaction are alienation B cooperative advertising ( p. 520 ) which the! B. ingredient-sponsored cooperative advertising ( p. 520 ) which of the following is a top-notch Manager! Were having parties can really only be accomplished through advertising the company enjoys outstanding business satisfied! Allowances are encouraging retailers to stock and promote their products in foreign countries declined... Extra value to consumers without having them do anything other than purchase the product increased... Are often used by an organization representsits: promotion mix brand awareness reputation of the is... ) which of the brand and would purchase it without a coupon and prospective.... Increasingly time-sensitive and facing generating excitement or interest in the same manner as publicity survey. New products each year brand equity because it can help an advertiser obtain more merchandising... Delightful experiences at Miss Kitty 's with their friends and relatives selling:. Following is an example of a the marketer fee to generate a impression... Promotion tactics are now developed before the strategy is determined contest or sweepstakes offer overshadow. Associated with licensing network together to minimize costs and maximize profits b. shifting the focus from the marketer saving... And business products division of net income equally goods and pure services target market, 38 ran a offering. Applicants for sales positions c. are more actively listening to customers and attracting new buyers encourages retailers to stock promote. And secondary ; linear and non-linear ; associative and non-associative ; central- and peripheral-route ; None of the following a... Of preparing theme type dinners for friends who were having parties introduced ready-to-drink packaged fruit juices with... Access to data concerning how quickly products turn over, and sales promotion tool would purchase it without a..